The Collaboration Gap
A client sends feedback: "Can you make the intro snappier?"
You have questions:
- Snappier how? Faster cuts? Different music?
- Which part of the intro?
- How much snappier?
You email back. They respond 6 hours later. You make changes. You export. You upload to Dropbox. You send the link. They watch. They have more notes.
48 hours to iterate on a 10-second change.
Why Video Lags Behind
In design, feedback is instant. A client clicks directly on the Figma canvas and comments: "Move this logo left."
In code, developers comment on specific lines. No ambiguity.
In video? You get:
- "The part at 1:23 feels off"
- "Can we try something different with the music?"
- "Not sure about the color here"
Vague. Unspecific. Time-consuming.
The Export Bottleneck
Every iteration requires:
- Export (5-10 minutes)
- Upload (10-30 minutes)
- Client downloads and watches
- Feedback loop
For a project with 5 rounds of revisions, this is hours of waiting.
Meanwhile, designers are making real-time changes in Figma while the client watches.
The Cloud Editing Promise
Cloud-based editors tried to solve this. Frame.io, Descript, and others let clients comment on timelines.
But they still have the core problem: editing is slow.
Even if feedback is instant, making the change takes time. You're still clicking through menus, trimming clips, re-exporting.
The Agentic Solution
What if you could execute changes as fast as you can type them?
Client says: "Make the intro snappier"
You respond in the chat: "Remove all pauses in the first 10 seconds and increase playback speed to 1.2x"
Done in 5 seconds.
This is the unlock of conversational editing. You're not waiting on exports. You're not clicking through tools. You're directing changes in natural language.
Cubix lets you edit by conversation. Clients can even give high-level feedback, and you translate it into specific commands:
- "Make it snappier" → "Cut silence and speed up 20%"
- "Add more energy" → "Add upbeat music and zoom effects"
The AI executes. You preview. You iterate.
The Real-Time Future
Imagine a world where:
- Your client watches a live preview
- You make changes as they watch
- They see updates in real-time
This is where video collaboration is headed. Not asynchronous exports, but live, conversational iteration.
The tools enabling this are emerging now. The editors adopting them are closing deals faster and keeping clients happier.
The Bottom Line
Collaboration in video has been broken for decades. We accepted it because there was no alternative.
Now there is.
The future is real-time, conversational, and AI-assisted.